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The Crucial Role of Coaching in Change | THE CHANGE CODE BY JODIE BOWEN

Change is inevitable. It’s constant. It’s relentless. Change is hard. You don’t just flip a switch and suddenly everything falls into place. You need guidance. You need support. You need coaching during change.


I’ve seen it time and again. People and organisations stumble through transitions, overwhelmed and uncertain. But those who embrace coaching? They don’t just survive change - they thrive in it. They turn disruption into opportunity. They build resilience that lasts.


Let me show you why coaching is not just helpful but crucial when navigating change. And how you can harness it to transform your journey.



Why Coaching During Change Is a Game-Changer


Change shakes your foundation. It challenges your beliefs, your habits, your comfort zones. Without the right support, it’s easy to get stuck in fear, confusion, or resistance.


That’s where coaching steps in. Coaching during change is about more than just advice. It’s about unlocking your potential to adapt and grow. It’s about creating a safe space to explore your fears and ambitions. It’s about building a mindset that welcomes change instead of fearing it.


Think about it: when you’re facing a major shift, do you want someone telling you what to do? Or someone helping you discover how to do it yourself? Coaching empowers you to find your own answers. It builds confidence. It sparks motivation. It fuels action.


Here’s what coaching during change delivers:


  • Clarity: Pinpoint what’s really happening and what you want to achieve.

  • Focus: Cut through the noise and distractions to prioritise what matters.

  • Resilience: Develop mental strength to bounce back from setbacks.

  • Accountability: Stay on track with your goals and commitments.

  • Perspective: Gain fresh insights and new ways of thinking.


Without coaching, change can feel like a storm you’re trying to weather alone. With coaching, you become the captain steering your ship through the waves.


Eye-level view of a person writing notes during a coaching session


How Coaching During Change Builds Real Resilience


Resilience isn’t just about toughing it out. It’s about adapting, learning, and growing stronger. Coaching during change builds resilience by tapping into the science of how our brains respond to uncertainty.


When you face change, your brain naturally triggers stress responses. You might feel anxious, overwhelmed, or stuck. Coaching helps you recognise these reactions and reframe them. It teaches you techniques to manage stress and stay calm under pressure.


For example, coaches use neuroscience-backed methods like:


  • Mindfulness: Staying present to reduce anxiety.

  • Cognitive reframing: Changing negative thought patterns.

  • Goal setting: Breaking big changes into manageable steps.

  • Emotional regulation: Understanding and controlling your feelings.


These tools don’t just help you cope. They help you thrive. You become more adaptable, more creative, and more confident in your ability to handle whatever comes next.


Imagine facing a major organisational restructure. Without coaching, you might feel lost or resistant. With coaching, you develop a clear plan, manage your emotions, and lead your team through the transition with confidence.


This is why coaching during change is not a luxury. It’s a necessity.


Close-up of a notebook with resilience-building exercises


How Long Does It Take to See Results from Coaching Change?


Patience is key. Change doesn’t happen overnight. But the good news? You can start seeing positive shifts quickly with the right coaching.


Typically, clients notice:


  • Within weeks: Increased clarity and motivation.

  • Within months: Improved decision-making and emotional control.

  • Within six months: Stronger resilience and sustained behavioural change.


The timeline depends on factors like the complexity of the change, your commitment, and the coaching approach. But here’s the bottom line: coaching accelerates your progress. It helps you avoid common pitfalls and keeps you moving forward.


If you’re wondering how to get started, consider this:


  1. Set clear goals for what you want to achieve.

  2. Commit to regular coaching sessions.

  3. Apply what you learn between sessions.

  4. Track your progress and celebrate wins.


Remember, coaching is a partnership. The more you engage, the faster you’ll see results.


High angle view of a calendar with coaching sessions marked


Practical Steps to Maximise the Impact of Coaching During Change


You’re ready to embrace coaching during change. Great. But how do you make sure it works for you? Here are some actionable tips:


1. Choose the right coach

Look for someone who understands your specific challenges and goals. Experience in change management and a human-centric approach are must-haves.


2. Be open and honest

Coaching works best when you’re transparent about your fears, doubts, and aspirations. Vulnerability is strength here.


3. Set measurable goals

Define what success looks like. Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to track progress.


4. Take action between sessions

Coaching isn’t just talk. It’s about doing. Apply insights and strategies in real life.


5. Reflect regularly

Keep a journal or notes on your journey. Reflection deepens learning and highlights growth.


6. Embrace setbacks as learning

Change is messy. When things go wrong, use coaching to analyse and adjust your approach.


By following these steps, you turn coaching into a powerful tool for transformation.



Why The Change Code Framework Is Your Best Ally in Transformation


If you want a proven, science-backed approach to coaching during change, look no further than The Change Code. This framework integrates neuroscience and psychology to create genuine resilience and drive impactful shifts.


What sets The Change Code apart?


  • Human-centric: Focuses on people, not just processes.

  • Evidence-based: Uses the latest research in brain science.

  • Practical: Offers clear tools and strategies you can apply immediately.

  • Flexible: Works for individuals, leaders, and organisations.


Whether you’re navigating personal change or leading a business transformation, The Change Code equips you with the mindset and skills to succeed.


Don’t just manage change. Master it.



Your Next Move: Embrace Coaching to Own Your Change


Change is happening. It’s knocking at your door. You can ignore it and hope for the best. Or you can take control.


Coaching during change is your secret weapon. It gives you clarity, resilience, and momentum. It turns uncertainty into opportunity. It helps you become the leader of your own transformation.


So, what will you choose? Will you face change alone or with a coach by your side? The choice is yours. But remember this - the right coaching can change everything.


Start your journey today. Embrace coaching. Own your change.



 
 
 

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